Navigate Cultural Differences.
Lead Global Collaboration Effectively.
Erin Meyer's Culture Map gives global leaders a precise, evidence-based framework to decode cultural difference and turn it into competitive advantage.
Delivered by John Fu, Certified Culture Map® Consultant, supporting leaders and teams globally.
The Culture Map ®
Developed by INSEAD professor Erin Meyer, The Culture Map® is a globally recognized framework used by multinational companies to strengthen collaboration and leadership effectiveness across cultures. The model maps cultures along eight behavioral dimensions influencing how people:
Communicate
Evaluate performance
Persuade and influence
Lead and make decisions
Build trust
Handle disagreement
Manage time and execution
Rather than offering cultural etiquette tips, The Culture Map® provides leaders with a decision-making lens, helping them adapt leadership behaviors while maintaining authenticity.
Culture Map Dimensions
01
Communicating
Low-context vs. High-context. Measuring the degree to which speakers rely on shared knowledge.
05
Deciding
Consensual vs. Top-down. Measuring how decisions are made and speed for reaching commitments.
02
Evaluating
Direct vs. Indirect negative feedback. How cultures provide criticism and evaluate employee performance.
06
Trusting
Task-based vs. Relationship-based. Identifying if trust is built through work or personal bonds.
03
Persuading
Principles-first vs. Applications-first. Method for developing arguments and persuasion.
07
Disagreeing
Confrontational vs. Avoidant. Measuring how cultures view open disagreement and debate.
04
Leading
Egalitarian vs. Hierarchical. Assessing respect and deference shown to authority figures.
08
Scheduling
Linear-time vs. Flexible-time. Assessing how cultures manage deadlines and view punctuality.
Our Services
KEYNOTE
Higi-impact that leaves global leaders with a new lens, and immediately actionable insight, for navigating cultural complexity.
Ideal for:
Leadership summits
Global meetings transformation initiatives
TEAM WORKSHOP
Interactive learning experiences applying Culture Map concepts and in-depth content to real business situations.
Ideal for:
Leadership workshops
Global team alignment
Cross-cultural collaboration
COACHING
One-on-one or small group coaching for executives leading cross-cultural teams, managing global stakeholders, or expanding internationally.
Ideal for:
Executive transitions International expansions
Stakeholder management
LEARNING PROGRAMS
Scalable, structured programs that build lasting cultural intelligence through a blend of frameworks, application, and ongoing development.
Ideal for:
Global capability building Onboarding programs
Culture integration initiatives
John Fu
Speaker I Facilitator I Coach I Author
John Fu is a widely recognized leadership thought leader, global CEO coach, and bestselling author who partners with organizations worldwide to scale teams, culture, and leadership in fast-moving, high growth environments.
With life and work experiences across the U.S., Europe, China, Latin America and Southeast Asia, John is recognized for his profound expertise in global leadership across cultures, helping leaders and teams bridge differences, build trust, and succeed in diverse, complex environments.
He equips executives to navigate cultural nuances, lead with clarity and empathy, and foster collaboration across borders, functions, and perspectives. John brings a uniquely global perspective that translates into practical strategies for growth and integration.
John has advised and coached leaders across industries, with a strong focus on building global business and people success in large global companies and fast-growing unicorns across regions. He has worked with more than half of global Fortune 100 companies and their senior leaders.
John held senior advisory roles at multiple top-tier consulting companies. He also lectures at leading institutions worldwide, including Schwarzman College at Tsinghua, Fudan Graduate School, and Copenhagen Business School.
John was named China's Most Influential Business Author 2025 with his best-selling book: A Practical Guide to OKR, a book widely used by tech start-ups and fast-growing companies.
Guided by a commitment to lifelong learning, he focuses on unlocking human potential and enabling leaders and teams to excel and thrive through intentional, wholehearted change.
He balances personal time between Asia, the US and Europe and travels extensively. John is multilingual and serves clients globally.